U.S. Social Media Ad Revenues To Double By 2016

**** Interesting article worth reading ****

BIA/Kelsey, a leading media analysis and consultancy firm, forecasts that social media advertising revenue in the U.S. will grow from $4.6 billion to $9.2 billion in the next four years – that equates to a compound annual growth rate of 19.2%.image

“The continued development of native ads, such as Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, and the acceleration of mobile monetization will be the primary drivers of social advertising growth through 2016”, said Jed Williams of BIA/Kelsey, adding that 2012 was the year of social advertising’s “coming of age”.

According to Dan Greenberg, CEO of Sharethrough, ‘native advertising’ is “a form of media that’s built into the actual visual design and where the ads are part of the content.” The revenue from ‘native advertising’ is predicted to grow from $1.5 billion to $3.9 billion by 2016.

There will also be an increase in the revenue from other forms of social media advertising: the revenue from social display advertising, such as the banners on YouTube, will increase at a compound annual growth rate of 15.2% from $3 billion to $5.4 billion.

Mobile advertising is expected to increase 300% over the next four years, from $500 million to 1.5 billion. Jed Williams admits that they are “clearly placing a bet that mobile ads will perform. Obviously, mobile ad economies are not very good, but as demand goes up, hopefully the prices will go up.”

Are you surprised by BIA/Kelsey’s findings?

Contact us on Twitter or leave your comments below.

 

Will Sigsworth

5 Elements to Have In Place Before a Crisis Hits

…. This is a GreatRead with Great Tips……

 

To wrap up my series on crisis response strategies, I want to revisit the beginning. Some organizations look on crisis response as sort of a fire extinguisher—something you activate when an emergency happens. Truth is you can lessen the impact of any crisis by just having the right elements in place up front.

When doing research for the e-book Listen, Engage, Respond, I found that across the sectors I surveyed, the same five elements were constant. Successful organizations had them, unsuccessful (or unprepared) ones did not. Get your organization ready now. These five elements will not only help you in a crisis, but they are the best practices of organizations that use social media well on an everyday basis.

1.       Implement a social media monitoring dashboard. A listening system can help keep track of what is being said about your institution in the social media universe, alert you to issues you may not be aware of, and help you gauge public understanding and sentiment around an issue. Here is a list of possible listening systems at several price points.

2.       Develop a social media policy. There is a misunderstanding that a social media policy is a prohibitive document. The best social media policies operate as guide rails that empower people to use social media channels responsibly in a way that builds the organization’s brand. The last piece in my series on response strategies outlined how to set up a flexible social media policy that works well in a crisis.

3.       Implement a social media management system (SMMS). Social media management systems should have multiple functions that can facilitate monitoring, publishing, lead and conversion tracking, measurement, customer relationship management, and more depending on what your institution’s social media strategy is. Here is a good slide deck on how to pick one out with some recommendations from Jeremiah Owyang.

4.       Establish registration or affiliation of organizational social media accounts. Develop a training program or guidelines for anyone representing the organization in the social media space. Also, establish a database of account administrators and passwords held by a community manager. This allows you to remove old accounts, or post to any account in an emergency.

5.       Establish a community manager for your social media. This does not imply that one person should handle all the social media, but that there should be a centralized resource that acts as a hub to the department “spokes” so there is continuity in branding and messaging, especially in the event of a crisis. A community manager will keep communication channels open and discourage the building of communication silos within the organization.

Are there any other elements you would add to the list? Please leave your thoughts in the comments below.

Authored by:

Chris Syme

LinkedIn Marketing: New Features to Enhance Your LinkedIn Results

By
Published November 2, 2012

Do you use LinkedIn for your business?

Are you wondering how LinkedIn can help your online marketing?

To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, LinkedIn Marketing: An Hour a Day.

Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Nowmichaelstelzner3

6 Ways to Download Tagged Photos and Albums From Facebook

Storing all your photos in one online basket is never a good idea. Should you want to migrate to another social media account or delete your profile or if your friends are about to delete their profiles, you’ll want to ensure albums and tagged photos amassed over the years are backed up. Plus, since you can never be too careful with the media you entrust to social media sites, use these six online tools to download tagged photos for safekeeping.

  • Social Folders (free up to 2,000 files downloaded) — Sync photos from Facebook, Flickr, Photobucket, Google Docs, Twitter, Instagram, Picasa, and more to a folder on your desktop. Use SocialFolder to move files easily from one website to another, or send and receive files to/from your friends.
  • Pick & Zip (free) — Download albums, photos tagged of you, and videos from Facebook through this free software. Pick which media you’d like to back up, and the software will compress the video and images into a .zip file or .pdf.
  • Facebook2Zip (free) — Log in to Facebook; then, in addition to your own photos, select which friends you’d like to download albums from, choose albums, and Facebook2Zip will download the photos into a .zip file.
  • IFTTT Recipe (free) — This won’t download the photos you’ve already been tagged in, but it will save photos you get tagged in from here on out. Every time an image is linked to your Facebook account, IFTTT (If This Then That) will add that file to Dropbox. Think this recipe is cool? There are plenty of other nifty automated commands that IFTTT can do for you.
  • Move Your Photos (free) — This Chrome browser extension makes migrating to Google+ easy, by exporting Facebook photos to Picasa. Share photos with any of your Google+ circles instantly from Picasa or download them to another backup source.
  • PhotoLive (free) — Install this browser extension into Chrome, Firefox, Safari, or Opera and download your own photos or those of friends. We like PhotoLive because the extension doesn’t have any Facebook log-in buttons — the extension doesn’t keep track or store any user activity.

If you’re not interested in entire albums, you can always download each Facebook photo manually by opening up the image, hovering over the window, and clicking Options > Download, which will give you the highest resolution possible.

This article originally published at GeekSugar here.

GeekSugar is a Mashable publishing partner that covers doing more with digital tools. This article is reprinted with the publisher’s permission.

A Little Story About Focus

I Love this little story I hope you do too!

A Little Story About Focus


By Bradley Backhouse
Just a little story I thought I’d share about focus.
I hear a lot about focus and always thought to myself “What does it mean?”
I mean what do I do? Does it mean I just have to stick to the same task day in
day out?
Does it mean hard work with no breaks and intense discipline? Does it mean
sticking with the same plan even if it’s not working?
Well this story made focus a little clearer for me and hopefully for you too.
There once was a great king. And this great king had a vision, a vision of a
grand temple to honor his god. A temple so big it would take 100 hundred
years to complete. So he gathered together the best stone cutters in the land
and he sent them to work. Eventually the great king died and his son took up
his legacy. And then the son died and his son took up the legacy. The workers
too, died and in turn their sons worked on the temple too.
One day a man from a distant land passed through and saw all the work. He
approached a disgruntled and stern man and asked “excuse me sir but what
are you doing here?”
“Well, I’m a stone cutter” The man replied. “My Father was a stone cutter, his
Father was a stone cutter and eventually my son he too, will cut stone”.
The man continued a short way until he saw another stone cutter, but
something was different. This man was joyous and his work was immaculate.
“Excuse me sir” he asked “But why is it that your work is so much better than
the other stone cutters?”
“Oh you’re mistaken sir” The man replied with a smile.
“I’m not a stone cutter. I’m a temple builder. My Father was a temple builder,
his Father was a temple builder and if he’s lucky my son will be a temple
builder” He beamed and then was quickly back to work.
That little story made things a little clearer in my life and I hope it has the
same effect for you in your life.
Until next time, all the best. And live life joyously!
Article Source: http://EzineArticles.com/?expert=Bradley_Backhouse
Thank you for Reading

How to Use Pinterest to Drive More Traffic to Your Blog

Are you wondering how Pinterest could increase your blog readership?

Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.

With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.
#1: Choose the Best Blog Posts to Pin

You don’t need to pin every blog post on Pinterest. You’ll get better results if you selectively pin your blog posts on subjects that already have an audience on Pinterest.

This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.

It’s easy to do research on Pinterest, and you don’t need an account to get started. Pinterest has a search feature that lets you find one or more keywords throughout the site.

For each search, Pinterest shows you:

Pins that contain the search term in the description
Boards that contain the search terms in the title or description
People who have the search terms in their profile

Tip: Pinterest never returns a list of every possible match. You should try each search several times to see how the results change.

For each blog post you consider pinning:

In the search box, type a word or phrase that fits the blog post topic.

search box

Type your search term in the Search box and click the magnifying glass.
Pinterest displays a list of pins that contain your search term in the pin description.

search results pins

Pinterest displays a selection of pins that contain the search term “scone recipe.”
Review the list of pins to see how your blog post topic would fit into this list. Make a note of the words used in the pin descriptions.
Tip: Modify your search terms to see if there are different words that people are using for your topic.
Click Boards to review all boards that contain your search term in their title or description.

search results boards

Pinterest collects search results for pins, boards and people each time you search.
Pinterest displays a list of boards that contain your search term in the board name or description.

search results boards

Pinterest displays some of the boards that contain pins for your search term.
Review the pins in each of these boards.

Make a list of the search words and most common words found in the pin descriptions. You want to consider using these terms in your pin description as well.

After spending a little time using Pinterest and figuring out how it works, you’re ready to start using it to drive traffic to your blog.

Tip: As you do your research, why don’t you start following some of the people who are actively pinning on related blog post topics? It’s a great way to make a connection to people who may be interested in your blog.
#2: Select or Create Your Pin Image

Choosing the image for your blog post pin is the most important decision you make. A good image encourages people to share your post.

There is no right or wrong choice. You want an image that is eye-catching and related to your blog post content. You want to invite people to click through the pin to visit your blog. The best image should clearly identify your blog post content to Pinterest users.

Reuse Blog Post Images

You can reuse your blog post images as the pin. You chose the blog post image because it conveys the idea of your post. However, taken out of context, the image can appear meaningless.
post image uncustomized

This pin shows a blog post image as it appears in the post.

Reusing a blog post image usually doesn’t provide enough information to explain the article’s content. If someone repins it and changes the description, the image’s meaning is lost.

Instead, you may want to use the blog post image as the background and customize it with the blog post name or contents. This doubles the effectiveness of the blog post image.
post image customized

This pin shows the blog post image with customization. By adding the article title to the image, the picture clearly identifies the blog post contents.

Create a New Image

You can create a new image for your blog post pin. An effective custom image uses the blog post title on a plain background.
post customized image

This pin shows a customized image created using the blog post title.

Tip: Your image must be available online (have a unique web address). If you customized your blog post image or created a custom image, upload it to your blog and make note of the image’s web address. You will need it later.
#3: Write Your Pin Description

The pin description appears under the pin image and provides additional information about your blog post. You should always write a pin description. No one else can write a better blog post description.

Your description appears every time someone pins your post directly from your blog. However, each Pinterest user can delete your description and write his or her own description.
full pin description

This pin explains the importance of the image to the casual viewer.

Writing your pin description is like writing your blog post summary or excerpt. In it, always tell people the benefit of reading further.

Your pin description should:

Tell people what to expect in your blog post.
Leave a little bit of mystery so people want to read more.
Include all search terms appropriate for the blog post.

While you can use up to 500 characters in your pin description, shorter is always better.

You can also add a web address and hashtags in your description. Hashtags are search words that start with the hash or pound symbol (#).

For example, if you include the hashtag “#socialmedia” in your description, people can click on the hashtag to instantly search through Pinterest to find all pins with this search term.
pin with hashtags

A pin with hashtags in the description.
#4: Add the Pin It Button to Your Blog Post

The Pin It button allows blog visitors to easily pin your blog post. You provide all of the pin description information when you add the button to your site. This way, your blog visitor can click the button and pin your post quickly and easily.

Unlike other social media sharing buttons, you must add the Pin It button individually to each blog post. This is a little extra work on your part, but it only takes a couple of minutes to set up and install.

In return for this effort, you get to choose the image and set the default description for everyone who pins your post from your blog.

To add the Pin It button to your blog post:

Log into Pinterest (if necessary).
In the top right menu, choose About | Pin It Button.

about menu

The About menu contains the Pin It button option.
Pinterest displays the Goodies area.

pinterest goodies

The Pinterest Goodies area.
Scroll down to the Pin It Button for Web Sites area.

pin it button for post

The Pin It form collects the information you need to create your Pin It button and displays the code in the boxes.
Provide the blog post web address for “URL of the page the pin is on.”
Provide the web address for your chosen pin image for “URL of the image to be pinned.”
Provide the pin description.
Choose your pin count format (horizontal, vertical or no count).
Copy the top code box contents. Open your blog post and add this code where you want the Pin It button (top, bottom or both).
Tip: You must insert the code from steps 9 and 10 into the HTML view of your blog post. Consult the help for your blogging software if you are not sure how to do this.
Copy the bottom code box contents and paste at the bottom of your blog post.
Save and publish your blog post. The Pin It button appears where you pasted the code in step 9.
For WordPress users, Phil Derksen has an excellent plugin called Pinterest ‘Pin It’ Button.

#5: Pin Your Blog Post

You have created a pin for your blog post. You can be the first person to pin your blog post in Pinterest by adding it to a board in your Pinterest account. This step is not necessary if you don’t have a Pinterest account. However, at this point, your post does not yet appear in Pinterest. You have only created a pin for someone to use.

To use the new Pin It button to add a pin for your blog post on Pinterest:

Display your blog post.
Locate the Pin It button.

pinterest new pin button

The Pin It button on your blog post before any pins.

Click Pin It. Your blog displays the pin window.

pinterest pin window

The Pinterest pin window with the image and description you set up with the Pin It button for this blog post.

Choose the appropriate board for your blog post pin.
Click Pin It. Pinterest adds your pin to the board.

#6: Track Traffic to Your Blog from Pinterest

The pin for your blog post appears in your pins and in your selected board. Everyone who follows your pin has a chance to see it. Anyone who checks out your pins can also see it.

Other people see your pin, and if they find it interesting, they will click through to your blog post. They may also repin your blog post to share it with the people who follow them.

There are several ways you can track the traffic to your blog post from Pinterest. Use whatever traffic monitoring tools you have in place on your blog. For example, you might use the blog statistics in JetPack for a WordPress blog, or Google Analytics.
pinterest google analytics

An example from Google Analytics showing traffic coming from Pinterest to a website.

By

http://www.socialmediaexaminer.com/pinterest-blog-traffic/

Round Trip of the M25

Trip around the M25 in search of a good business opportunity

Well today was a trip around the M25 first stop Toddington services where I was to meet a guy explaining about this new business that I must admit I had seen several months ago and didn’t understand in the slightest, I met this guy a couple of weeks ago and have already had a 4 hour meeting so involved is this business that it needed a further meeting today to fully explain… well after a 2 hour trip up and waiting a further two hours he hadn’t arrived, A quick call to his friend confirmed no one knew where is was and it was suggested we make our way back down to south London and have a meeting with him instead!  it turned out he had left a message but we haven’t either received it or listened to it, as it turned out this meeting was very useful I took my partner with me and he seemed to have grasped the whole business model easily, much to my annoyance

Still at least one of us can see a clear path to making additional income thanks to this business,

What it is? Well I’ll be finding out more about it before I let you in on the big secret! Suffice to say “Watch this Space!”  It if indeed turns out to be half as exciting as I am lead to believe we are all in for a big treat … so for now when they advertise a coach trip around the M25 I can say “Nar…    no thanks done that been there but what I did get was  the most incredible business opportunity ever !!! and I’ll be bringing it to you very soon !

Social Media Managers: Get Your Inspiration Back

Social Media updates are often short and sweet. And fast. By virtue of 140 characters or an Instagram photo paired with a witty caption, brands can stay present in their fans’ lives on an ongoing basis. If you’re a social media manager however, this task can sometimes seem daunting.

Tweets and Facebook posts may be short but that doesn’t mean that a lot of time and effort didn’t go into them. If your job is to be the voice of a company (or if you’re like me, multiple companies) day in and day out it’s easy to feel like you’re falling into a rut. If all your posts start to read the same a change-up may be needed to get the engagement levels back up. Here are some tips on getting your inspiration levels running on full capacity.

1) Sign Off

Just because social media is an immediate communication medium doesn’t mean that you don’t have to monitor it constantly. It’s easy to fall into “work tunnel mode” and before you know it you’ve spent hours staring at so many Twitter feeds and Pinterest boards your brain has turned to mush. When this happens I like to sign out of all of my accounts. No Facebook, no Twitter management system, no Pinterest. Completely turn off the internet if need be. Then pull out the old pen and paper (sometimes old school is better) and take a moment to jot down the key goals of your brand’s social media outreach. The simple act of writing it out often breeds new ideas for reaching one of those goals for me.

 

2) Get Out

This tactic especially holds true for brands with a brick and mortar storefront or office. If one of the goals of having a Facebook page for your dessert shop is to get people to come in and make purchases then you need to put yourself in the shoes of your intended audience. One can only look at pictures of the same old cupcakes for so long. Have fun with your posts. Take pictures of employees enjoying themselves. Then grab your smart phone and take a walk around the shop. Survey the neighborhood. What makes your shop different from the others?

One of my clients is the oldest candy shop still operating in New Orleans. It’s located in the heart of the French Quarter. I try and get down to the shop as often as possible to snap photos of not just the shop and the candy making process but also the historic and eclectic neighborhood in which it is located. Posting a photo of a brass band playing on the street outside the shop reminds people that the company is locally owned, that it’s part of the city and that its owners and employees love all things New Orleans as much as their patrons do. It’s an easy way to give your brand a sense of community online (and get some exercise in too).

 

3) Read a Magazine

Social media is a perfect and cheap way for many brands to launch specials and promotional campaigns. When coming up with new online promotions for some of my clients’ I often like to look for inspiration offline.

Grab a cup of coffee and a stack of your favorite magazines and start flipping. Traditional print marketing isn’t dead, and it’s a great source of inspiration if you can look at it with a social media mind. I’ve often come across an ad or a giveaway in a print magazine and re-crafted it to work over social media channels. It’s even given birth to some excellent hashtag based promotions.

 

4) People Watch

Launching a new company means one thing – you drink a lot of coffee. Since launching my own business I spend a rather large portion of my time in coffee houses (I have the Foursquare badges to prove it) which are excellent people watching spots. I’ve found that one of the best things you can do sometimes is to look up from the computer screen and just watch the crowds for a bit.

If you look at people and situations with the eye of a marketer you can tell a lot about them from seemingly small indicators – their appearance, what sort of computer they use, are they listening to music, what book are they reading, are there kids pulling at them to get their attention, are they a dog owner, teenager or soccer mom, did they order espresso or the largest cup of iced coffee they could find? Survey the crowd and size them up. Then think about your brand and pick the person that best resembles your target audience. Putting an actual face on your target demographic makes running through the various options to execute your marketing campaign easier. Go down the list of possible tactics and messages to use and try and imagine how this person would react to each. Visualizing your customers on such a personal level will help you create the perfect message and envision the best possible plan to execute that message.

Dominique Ellis

 

Twitter Acquires Yet-to-Launch Video-Sharing Startup Vine

Twitter has just purchased a small video creation and sharing company based in New York for an undisclosed amount. What’s particularly interesting about the acquisition is that the startup has yet to actually launch.

According to All Things D, Twitter has just acqui-hired Vine, a startup founded by former JetSetter employees Dominik Hoffman and Colin Kroll. They say that the acqui-hire may not be entirely traditional, as Vine may be able to survive as a standalone service.

Vine has not yet launched, but the do have a site. Its landing page says:

Vine is the best way to capture and share video on your iPhone. No editing. No rendering. No post-production. Video has never been this fun.

We’re not ready for you yet, but we will be soon. Sign up below to be notified when Vine is released.

Future users can enter an email address and be notified when it launches. That will obviously be impacted by this acquisition. Vine was officially founded back in June, according to Hoffman’s LinkedIn page.

This news comes on a day where reports say that Twitter is in the early stages of developing their own video-hosting service that would eliminate the need for third-party hosting from companies like yFrog and TwitVid. Hiring the founders of a video-sharing site would seem like a move that’s compatible with this venture.

By

The Knot

The Knot

The Knot, Hilariously  funny and downright laugh out loud,  this is the nightmare scenario  brides  lie awake imagining

While for the boys well boys will be boys

They seem oblivious to the consequences their actions will have while of Couse the girls would  easily have predicted the inevitable outcome

Yet somehow I couldn’t help feeling sorry for these boys, yes I know they should know better but  seeing  if from their point of view, being with them as these situations develop and  insuring chaos erupts all around, somehow I could see it from their unfortunate point of view

and yes they really were clueless as to why this is all happening

Cutting back and forth form each group was satisficing just at the point of wondering what the others were up to, we were back catching up with them, I loved being with the girls but equally enjoyed sharing the boys build up to the wedding ceremony

The interviews and recording of the day’s events captured by the Bridesmaids and Best man revealed some very tender and heartfelt moments

No one in love could fail to resonate with them

So for new brides and grooms the anticipation of what their wedding morning might hold for them is revealed in all its colourful detail

So what did happened to the ring? And where did they find that perfect bridal car? The crazy thing about The Knot is these events could actually happen so be prepared and you can avoid many of these disasters yourself

I loved The knot within the first opening seconds I fell headlong into wanting to know more about this group of  very ordinary friends indeed they could easily have been my friends,  by the end you truly feel privileged to have shared their journey with them

Emotions run high plenty of laughter without being stupid a continuous thread of believable mishaps run though out

This is a must see film, as seeming simply and uncomplicated events escalate into hilarious catastrophes

A thoroughly entertaining film I can’t wait to watch again

  •  Feel like you are an invited guest
  • Watch the antics the boys get up to on the wedding morning
  • See how the girls prepare for the most important day in a girl’s life
  • Haven’t been invited to a wedding this year? then The Knot is a must, you’ll defiantly feel the excitement, emotions and thrill of being invited to the most talked about wedding of the year